BLEW

Welcome to BLEW

BLEW ™ is a media platform exploring beauty, lifestyle, experiences and wellness through thoughtful storytelling, discovery and curation. From the products worth knowing to the places worth experiencing, BLEW brings together the people, ideas and moments shaping how we live, look and feel.

Life through my lens

BLEW is where beauty, lifestyle, experiences and wellness meet my point of view. A curated look at the products, places, people and experiences worth discovering—through my lens.

Curated by Amber Makupson
Founder & Editor-at-Large

STEP INSIDE THE BLEW

Beauty

Products, discoveries and conversations worth knowing.

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Lifestyle

Personal style, home, culture and everyday inspiration.

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Experiences

Travel, restaurants, events and memorable moments.

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Wellness

Intentional choices for feeling, living and evolving well.

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THE LATEST

The BLEW Edit

Inside AVANTCHA Dubai: Where Tea Becomes a Wellness Experience

Inside one of Dubai’s most beautiful tea destinations, where wellness, design and the art of tea come together.

The Best Investment You’ll Ever Make Is in Yourself

Why Becoming a Certified B Corporation Matters to Me

Building Meraki was never only about creating beautiful products. Becoming a Certified B Corporation reflects the kind of company, and the kind of legacy, I intend to build.

Baobab Beauty: The African Botanical Worth Knowing

Long valued across Africa, baobab has become one of beauty’s most compelling botanical ingredients. Here is what its seed oil can, and cannot o for hair and skin.

Creating a Life That Feels as Good as It Looks

A beautiful life is not created for the approval of an audience. It is built through choices that bring our outer world into alignment with who we are becoming.