Advancing Safer Beauty
Founder. Advocate. Changemaker.
Amber Makupson is a beauty and wellness founder, policy advocate, and institutional builder working at the intersection of beauty, public health, and systems change.
She is the Founder and CEO of Meraki Hair Wellness, a Certified B Corporation and award-winning hair wellness company rooted in ingredient integrity, holistic scalp health, and non-toxic innovation, and the Founder and Executive Director of the Clean Beauty Coalition, a national nonprofit advancing safer beauty through education, advocacy, and policy reform.
Amber's work is guided by a simple belief:
Beauty should never come at the cost of health.
Building Brands and Institutions for Change
Amber founded Meraki Hair Wellness to demonstrate that performance, wellness, and transparency can coexist without compromise.
As her work expanded beyond product development, she launched the Clean Beauty Coalition to advance ingredient transparency, strengthen consumer protections, and advocate for safer cosmetic standards nationwide.
Today, her work spans entrepreneurship, policy advocacy, public education, and coalition building.
Advancing Safer Beauty
Through partnerships with scientists, policymakers, public health leaders, and industry stakeholders, Amber works to advance modern cosmetic safety standards and greater accountability across the beauty industry.
She currently leads initiatives focused on ingredient transparency, environmental justice, regulatory reform, and reducing disproportionate chemical exposures among historically underserved communities.
Her work includes leadership of the Safer Beauty for Black Women campaign and advocacy efforts supporting stronger consumer protections at both the state and federal levels.
A New Standard for Beauty
Amber believes the future of beauty must be safer, more transparent, and more accountable.
Her work is grounded in the belief that wellness should be evidence-based, luxury should be responsible, and beauty can serve as a powerful force for public health, environmental stewardship, and social impact.
Amber Makupson
At the Intersection of Beauty and Public Health
Amber Makupson's work sits at the intersection of beauty, public health, and systems change.
After experiencing firsthand the consequences of inadequate cosmetic oversight, she began exploring the connections between ingredient safety, consumer protection, and long-term health. What started as a personal search for answers evolved into a broader mission to help create a more transparent and accountable beauty industry.
That journey led to the founding of Meraki Hair Wellness, a Certified B Corporation and Public Benefit Company, and later the Clean Beauty Coalition, a national nonprofit dedicated to advancing safer beauty through education, advocacy, and policy reform.
Today, Amber works across business, media, and public engagement to help shape conversations about the future of beauty and the role it plays in protecting human and environmental health.
“Black women experience disproportionately higher exposure to certain endocrine-disrupting chemicals linked to personal care products.”
- Amber Makupson
Business as a Public Commitment
Amber believes businesses have a responsibility that extends beyond profit.
That belief is reflected in Meraki Hair Wellness, a Certified B Corporation and Public Benefit Company built on the principles of ingredient integrity, transparency, and long-term impact.
By choosing a stakeholder-centered approach, Amber has committed to building a company that considers the well-being of consumers, communities, workers, and the environment alongside financial success.
For her, business is not simply a vehicle for growth—it is a tool for creating meaningful change.
Advancing Safer Beauty Standards
Beauty and personal care products are part of everyday life, yet many of the safety standards governing these products have not kept pace with modern science.
My work focuses on advancing safer beauty through three interconnected priorities: protecting public health, modernizing cosmetic regulation, and ensuring that environmental responsibility is part of the future of the beauty industry. protecting public health is the foundation of my work.
Through the Clean Beauty Coalition, we advocate for safer beauty standards by reducing toxic chemical exposure in personal care products and advancing ingredient transparency.
Our mission is simple: no one should have to choose between self-care and safety.
Featured In
Let's Build What's Next
Amber partners with mission-driven brands,
organizations, media platforms, and institutions
advancing safer beauty, public health,
sustainability, and responsible business.