Meet Amber Makupson

Amber Makupson is a beauty and wellness founder, policy advocate, and institutional builder working at the intersection of culture, public health, and clean beauty.

She is the founder of Meraki Hair Wellness, an award-winning, non-toxic hair-care brand rooted in ritual, ingredient integrity, and holistic scalp health, and the Executive Director of the Clean Beauty Coalition, a national advocacy nonprofit advancing safer cosmetic standards through education, policy reform, and environmental justice.

Amber’s work is guided by a singular principle:
beauty should never come at the cost of health, safety, or dignity. The Work Behind the Mission

The Work Behind the Mission

Amber’s advocacy began after she suffered second-degree chemical burns from a widely available beauty product—an experience that exposed the regulatory gaps and ingredient risks embedded in the beauty industry. Her research revealed a troubling pattern: products marketed to Black women are disproportionately more likely to contain hazardous, often undisclosed chemicals due to outdated safety oversight.

What began as personal inquiry became institutional action.

She founded Meraki Hair Wellness to prove that high-performance beauty could exist without compromise. She later expanded her work beyond brand-building to lead systemic change—establishing the Clean Beauty Coalition to address ingredient transparency, public health protections, and environmental accountability at scale

Building Institutions, Not Moments

Through the Clean Beauty Coalition, Amber collaborates with scientists, toxicologists, policymakers, and community leaders to modernize cosmetic safety standards and center health equity in beauty regulation. She is currently leading advocacy efforts around the Safer Beauty for Georgians Act, landmark legislation aimed at eliminating toxic chemicals from beauty and personal care products and strengthening consumer protections.

Her work bridges industry fluency with public-health advocacy—positioning beauty not just as commerce, but as culture, policy, and responsibility.

Beyond the Work

In parallel with her advocacy and brand leadership, Amber curates SelfLove-Daily™, a modern lifestyle ecosystem exploring beauty, wellness, and intentional living through an editorial lens. The platform reflects her belief that self-care is not indulgence, but infrastructure—for individuals, communities, and future generations.

A New Standard

Amber’s leadership is defined by restraint, rigor, and long-term vision. She does not chase trends or visibility—she builds frameworks that endure. Her work centers the belief that luxury can be ethical, wellness can be evidence-based, and beauty can be a force for cultural and systemic change.