Shaping The Future Beauty
Founder. Advocate. Changemaker.
Amber Makupson is a beauty and wellness founder, media entrepreneur, policy advocate, and institutional builder working at the intersection of beauty, public health, business, and culture.
Building Brands and Institutions for Change
Amber founded Meraki Hair Wellness with a vision for a different kind of beauty company, one where performance, wellness, ingredient integrity, and responsible business could coexist without compromise.
As that work evolved, so did the mission.
She founded the Clean Beauty Coalition to address the larger systems that shape beauty: ingredient safety, consumer protection, environmental impact, public education, and policy.
Today, Amber’s work spans entrepreneurship, advocacy, media, and public engagement, building both the businesses that demonstrate what is possible and the institutions working to create broader change.
“Beauty should never come at the cost of health.”
— Amber Makupson
Building a New Standard for Beauty
Amber believes the future of beauty should be high-performing, transparent, responsible, and grounded in evidence.
Her work brings together founders, scientists, advocates, policymakers, public health leaders, and industry stakeholders to explore how beauty can better serve people and planet.
From product innovation and corporate responsibility to education, advocacy, and policy reform, the goal is not simply to participate in the future of beauty.
It is to help shape it.
Amber believes business can be both commercially ambitious and accountable to something larger than itself.
That philosophy is reflected in Meraki Hair Wellness, a Certified B Corporation and Public Benefit Company built around a stakeholder-centered approach to business.
For Amber, responsible entrepreneurship means considering consumers, communities, workers, and the environment alongside financial performance.
Profit and purpose do not have to exist in opposition.
Business can be a vehicle for meaningful change.
Business as a Public Commitment
Media, Ideas & Influence
Ideas can change industries, but only when they reach people.
Through BLEW, The Safer Beauty Brief, and Clean Beauty Conversations, Amber extends her work into media, editorial storytelling, commentary, and conversation.
Across beauty, lifestyle, wellness, public health, policy, and culture, her work explores the people, products, ideas, and experiences influencing how we live, look, and feel, and the forces shaping where beauty goes next.
Together, these platforms create space for discovery, perspective, and ideas that deserve a larger cultural conversation.
At the Intersection of Beauty and Public Health
Beauty is deeply personal. But the products we use every day also intersect with public health, environmental health, regulation, and consumer protection.
Amber’s work examines those connections and advocates for a beauty industry where innovation and accountability move forward together.
Through the Clean Beauty Coalition, she leads initiatives advancing safer beauty, ingredient transparency, environmental responsibility, and stronger consumer protections, Including the Safer Beauty for Black Women campaign.
Her approach centers communities disproportionately affected by beauty-related chemical exposures while advancing solutions that can strengthen the industry for everyone.
“Black women experience disproportionately higher exposure to certain endocrine-disrupting chemicals linked to personal care products.”
- Amber Makupson
Conversations, Events & Convenings
Where beauty, health, business, and culture intersect.
Amber brings together founders, scientists, advocates, policymakers, public health leaders, and industry voices through speaking engagements, panels, roundtables, events, and community convenings.
Whether on stage, in conversation, or around the table, she creates spaces for thoughtful dialogue, new connections, and ideas that can move from conversation to action.
Featured In
Let's Build What's Next
Amber collaborates with brands, organizations, institutions, media platforms, and leaders working to shape what comes next across beauty, wellness, public health, sustainability, and responsible business.
From partnerships and media opportunities to speaking, events, and strategic collaborations, the work begins with a shared idea for what could be better.